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What is MIMA? In the Minneapolis/St. Paul area, the organization dedicated to providing a professional development forum for the local interactive marketing community is called the Minnesota Interactive Marketing Association (MIMA). MIMA connects, educates and partners with members and guests to elevate the quality of interactive marketing practiced in Minnesota and around the country. MIMA is a nonprofit professional association; a 501(c)(6) organization. Our website is located at http://www.mima.org. That said, we're not your average, gotta-have-something-on-my-resume organization. We kick it up a notch with events that challenge the status quo and bring the interactive community together to discuss tough issues. Who is MIMA? With just under 1,000 members and counting, MIMA is a rapidly growing organization. Members include professionals from all disciplines of design, media, promotions, content development, product development, publishing, marketing, usability and experience design. MIMA's members come from corporate, freelance and agency environments. What types of events does MIMA host? MIMA's programming includes monthly events averaging more than 100 attendees, with speakers that have included Ginny Redish of Redish & Associates, Tamara Adlin, founder and president of adlin, inc, Lou Carbone of Experience Engineering, Rachel Marret of MRM Worldwide, Jamie Roche of Offermatica (now Omniture) and Peter Merholz of Adaptive Path. Our salons (evening happy hour sessions), seminars (breakfast learning opportunities) and annual Summit showcase speakers and topics that have practical relevance for our daily work, but they offer inspiration and vision, as well. What's more, we actually like to kick back and have some fun along the way. When was MIMA founded? The story goes something like this … MIMA was started in 1998 by a group of about 10 local marketing professionals who worked on “Internet stuff” and were looking for like-minded people. The original group started having breakfast at Perkins and happy hour at the New French and soon, other people started showing up. In 1999, MIMA started hosting monthly events at the Walker Art Center. Last year, MIMA turned 10, and we’re mighty proud of all we’ve accomplished in the last decade. Take a look at our interactive timeline. Why was MIMA created? To connect, educate and partner with our members and guests to elevate the quality of interactive marketing practiced here and around the country. Plain and simple, we are blown away by the amazing interactive marketing work that's done right here in Minnesota. That's why we're helping to raise awareness on both local and national levels of the incredible talent that exists in Minnesota.
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